What are the biggest factors in content marketing success?

Have a documented content strategy:

  • 32% of B2B marketers have one
  • 37% of B2C marketers have one

Meet daily or weekly to review effectiveness of content marketing efforts:

  • 44% of B2B marketers do so
  • 48% of B2C marketers do so

Be willing to invest in content marketing:

  • B2B marketers allocate 28% of their total marketing budget to content marketing
  • B2C marketers allocate 32% of their total marketing budget to content marketing

What social networks do small businesses use?

  • Facebook: 70%
  • Twitter: 38%
  • LinkedIn: 37%
  • YouTube, Vine or Vimeo: 26%
  • Instagram: 25%
  • Company blog: 24%
  • Yelp: 16%
  • Pinterest: 14%
  • Live-streaming apps: 7%

What do small businesses use social media marketing for?

  • To promote a specific product/service: 45%
  • To share information about sales and discounts: 38%
  • To gain likes and fans: 38%
  • To solicit/respond to customer feedback: 34%
  • To provide videos highlighting products or services: 29%
  • To share a company blog post: 20%
  • To establish my personal expertise: 23%

A Picture Is Worth 1,000 Words

  • 67% of B2B marketers use infographics for content marketing (up from 62% in 2015). 
  • 62% of B2C marketers use infographics for content marketing (up from 45% in 2015). 
  • Facebook posts with images get 2.3X more engagement than those without.
  • Blog posts and articles with images once every 75-100 words get 2X more shares than those with fewer images.

No wonder 51% of B2B marketers and 55% of B2C marketers say creating visual content is a priority this year.

Infographic: Content Marketing Best Practices for Small Businesses

Infographic: Content Marketing Best Practices for Small Businesses