B2C Content Marketing Best Practices

  • 77% of B2C marketers use content marketing
  • 48% publish daily or multiple times per week
  • 4 avg. number of target markets

B2C Marketers are using a wider variety of content types: 

  • 80% e-newsletters
  • 78% articles on their website
  • 75% illustrations/photos
  • 74% videos
  • 69% in-person events
  • 67% blogs
  • 47% branded content tools
  • 45% infographics
  • ​44% microsites
  • 42% mobile apps

The Goals of B2C Content Marketers:

  • 65% Convert visitors on their website
  • 62% Create better content
  • 61% Become better storytellers
  • 61% Organize website content

​​B2B Content Marketing