B2B Content Marketing Best Practices

86% of B2B marketers use content marketing

Content Types by Frequency of Consumption

  • 49% white papers 
  • 46% product brochures/datat sheets
  • 36% case studies/success stories
  • 36% detailed technology guides/implementation
  • 35% video/multimedia files
  • 31% customer magazines/publications
  • 30% competitive vendor worksheets
  • 29% webinars
  • 29% blog articles
  • 29% e-newsletters/digests
  • 24% ebooks
  • 24% podcasts/audio files
  • 22% web slideshows
  • 21% infographics

​​B2B Content Marketing