Here’s an easy step-by-step process to point, or redirect, your domain name (all registrars are a little different, but should be fairly similar). The idea of Web forwarding is similar to forwarding an email. What you are basically doing is creating a rule that says all visitors to your domain should be directed to a Web location of your choice. You can change it at any time. If you want specific instructions for your registrar (the company you purchased your domain name through), you can search their website with the terms ‘web forwarding’ or ‘redirect domain name.’

  • Log into your account (where you purchased the domain name)
  • Then click “Launch” next to heading “Domains
  • Click on the domain name you would like to redirect
  • Look for “Domain Forwarding” or “Forwarding” section, it should say Domain: Off; click on the “Manage” link
  • Click “Add New
  • Copy your social media or eCommerce link, removing the “http://www.” or “https://www.” before copying the domain into the “Forward to” space. (Remember, this should be the Web address that you want your domain name to point to)
  • Select one of the forwarding settings:
    • Forwarding Only: Prevents your domain name URL from displaying in the browser’s address bar. This is not the best solution if you are trying to increase your natural search rankings.
    • Forwarding with Masking: Prevents the forwarded domain name URL from displaying in the browser’s address bar, and lets you enter Meta Tags for search engine crawlers.

Example of how your domain will appear in the browser bar with each forwarding setting:

Forwarding myexample.com to etsy.com/shop/myexample

Forwarding-Options-Chart

  • Leave “Update my DNS setting to support this change” checked.
  • Click “Add” and then “Save

Note: It can take a few hours for the changes to go into effect.