If you do not have the in-house expertise needed to create your own website, one option to consider is hiring an outside Web development team.

This typically includes:

  • The Web Developer helps determine the page layout, graphics, text location and colors of your site, as well as navigation and how pages cross-link. He or she is also the project manager for your site design.
  • The Graphic Designer is the “visual artist” of your site. He or she is responsible for developing all the graphic elements, including page layout, colors and images.
  • The Programmer creates the code for the back-end functionality needed to make the site run and appear as the Developer and Designer planned it.
  • The Internet Marketing Consultant helps you determine how your website fits into your overall marketing strategy, and how you can increase site traffic and get more sales.

Download the checklist to assess each company or individual you are considering working with.