Q: Say you're a small business owner and you just launched your website. What's next?
A: Congratulations! Creating a website is a key part of giving your business an online identity, but it’s only a piece of the puzzle. Now it’s time to spread awareness and get potential customers to find your business online. These days, customers are searching for local businesses like yours on their computers, tablets and smartphones. It’s more important than ever to have a presence everywhere they’re looking, from search engines, to social media, to top local sites and mobile apps.
Q: How important is it to get found through customer review sites like Google®, Yelp® and Yahoo!®?
A: Studies show that 70 percent of consumers check online sources before visiting a local business or restaurant. Nearly all of consumers (97 percent) use online media when researching products or services in their local area. Google, Yelp, and Yahoo! are among the highest traffic volume search sites in the world, collectively powering hundreds of millions of searches every day. Consumers instinctively go to these search directories (not your business’s website) to find information about small business. So, how important is it to have a presence on these sites? Very.
Q: What tools are available to help today's small business owners attract more customers to their business online?
A: Your website is a start—branding your business and creating a home for your electronic footprint. Social media outlets like Facebook®, Twitter® and Instagram® allow you to establish relationships with consumers through images and straight-from-the-business-owner messages. There are also email marketing platforms, blogs, and review sites—all of which have potential to be the guiding light towards acquiring more customers online. Of course, I also need to mention Get Found, which conveniently gets your business listed on top sites across the Web (like Google, Yelp, YP®, Yahoo!, etc.) from one central location. It’s a great way to gain increased exposure for your business by showcasing what you offer everywhere that consumers are looking.
Q: How can a product like Get Found save a small business owner time and money?
A: Managing and updating business information and price lists across the Web is downright inefficient. Even staying up-to-date on the most relevant consumer search sites where you need to list your business’s information is a daunting task. A product like Get Found ensures that your business info is accurate Web-wide and allows you to concentrate on what matters most—running your business.