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The Power of Visual Marketing
January 17, 2023
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Are you harnessing the power of visual marketing for your business? Humans are hard-wired to respond to images, whether they appear in print, online or in real life. More than any other tactic in your marketing toolbox, images can instantly convey a mood, create excitement and inspire interest.

How can you find, create and use high-quality images to improve your marketing results? 

In both print and online marketing, the importance of images in attracting attention is on the rise. Visually oriented social media networks, such as Instagram and Pinterest, are rapidly gaining ground. Some 26 percent of U.S. adult Internet users and 53 percent of those aged 18 to 29 use Instagram, while 28 percent of U.S. adult Internet users are on Pinterest. 

Even on social networks such as Facebook and Twitter, which aren’t image-centered, the amount of photo-based content is soaring—and for good reason: photos get results. For example, posts with photos account for 87 percent of total interactions on Facebook. On Twitter, tweets with images receive 18 percent more clicks, 89 percent more favorites and 150 percent more retweets.

But social networks aren’t the only places where images matter. In print marketing material, store signage, print advertising or catalogs, photos get powerful results. Nearly seven in 10 consumers say the quality of a product image is “very important” in their decision to buy. 

Photos are also vital to creating a strong online presence—on your website, in online advertising and on local search directories. Some 60 percent of consumers say they are more likely to contact a local business if search results include an image.

Now that you know how important photos can be to your business’s marketing mix, where can you get photos that will make the kind of impact you want? 

Download this e-guide from Canon to find out more.

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