Do you know what your business’s core value proposition is? If you don’t, you are not alone. Many small business owners can’t identify their company’s core value proposition—and that’s a serious problem.

Simply put, a core value proposition is the value that customers get from doing business with you.

Download this eguide for a step-by-step guide to identifying your business’s core value proposition.

Your core value proposition is not your product or service. It’s the overall essence that makes your business stand out from the competition. It is not necessarily about monetary value (although it may be). Rather, it’s the key benefit that keeps customers coming back to your business again and again.