For many salons, spas, and barbers, business-as-usual has come to a complete halt due to COVID-19. Even with some states reopening, social distancing recommendations still apply to many, for the safety of staff and customers.
Many people who are still at home continue to be interested in maintaining their appearance, as well as find ways to de-stress, and so while they can’t patronize your business at this time, the demand still exists. So how can you attract those customers?
This Small Business Action Plan, created by our partner Constant Contact, can help you manage your business through difficult times and keep you moving forward.
Download the Action Plan for Salon, Spa and Barber Services for detailed steps on maintaining and protecting your business during the coronavirus crisis, such as:
- Protecting yourself, employees, customers and community
- Assessing the current situation and generating both short and long-term solutions
- Adapting your normal operations to keep business going
- Converting to digital solutions
- Updating your communication channels
- Marketing your business appropriately and sensitively during this time
- Thinking ahead and planning for the future
Constant Contact, an Endurance International Group company, is a leader in online marketing with a mission to provide people with a smarter way to market an idea, small business or cause online. Our platform has all the right tools, all in one place—from a logo maker and intelligent website builder to establish your brand; to email, social and search marketing tools to help you find new customers and keep them coming back. Paired with award-winning marketing advisors who know marketing across industries inside and out—and provide practical advice at every step of the way—we offer the right approach to online marketing to achieve the results you want.
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Funded, in part, through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.