For many gyms, personal trainers, yoga studios, and other health clubs and fitness businesses, business-as-usual has all but come to a complete halt. Most have been forced to close temporarily to comply with state and federal guidance limiting groups of 10 or more to gather, or banning the use of community fitness centers entirely. And for those who are able to continue services, special precautions or new digital solutions need to be employed.
While there are no clear or easy ways to navigate the COVID-19 crisis, this Small Business Action Plan, created by our partner Constant Contact, offers detailed steps on how to can manage your business through this difficult time.
Download the Action Plan for Health Clubs and Fitness Businesses for specific solutions to protect your business during the coronavirus crisis, such as:
- Protecting yourself, employees, customers and community
- Assessing the current situation and generating both short and long-term solutions
- Adapting your normal operations to keep business going
- Converting to digital solutions
- Updating your communication channels
- Marketing your business appropriately and sensitively during this time
- Thinking ahead and planning for the future
Constant Contact, an Endurance International Group company, is a leader in online marketing with a mission to provide people with a smarter way to market an idea, small business or cause online. Our platform has all the right tools, all in one place—from a logo maker and intelligent website builder to establish your brand; to email, social and search marketing tools to help you find new customers and keep them coming back. Paired with award-winning marketing advisors who know marketing across industries inside and out—and provide practical advice at every step of the way—we offer the right approach to online marketing to achieve the results you want.
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Funded, in part, through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.