

I belong to a Women’s Entrepreneur Group (or WEG) which is very different from other groups I have participated in over the years of owning my business. It is focused on support and problem solving, rather than passing leads and pitching services.
Recently, we dedicated our meetings to helping each other capture our personal/company value propositions.
A value proposition is a statement summarizing your company’s value to its customers. It explains the benefits of your product/service and why someone should seek out your business. What makes you different than your competitors? It is often difficult to get the right perspective on your company’s value as seen through the eyes of others.
The process is strictly limited to 20 minutes per business owner:
Background (5 minutes): Business Owner
Process (10 min): Entire group
Wrap-up (5 min): Business Owner
Each member of our WEG group found this exercise extremely valuable. Have you created a value proposition? Share it with us on our Facebook page.
Jeanne uses her 20 years of marketing know-how to help small business owners reach their goals. Before becoming an entrepreneur, she held a variety of marketing positions with DuPont and General Electric. Jeanne regularly hosts online webinars and workshops in both English and Spanish.
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