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Small Businesses Picture Their Success
by Rieva Lesonsky
May 6, 2022

Does looking at the “big picture” impact your success as a business owner? So, according to the results of a survey by TD Bank, which polled over 500 small business owners. Nearly half (46 percent) of those surveyed say they started their businesses in order to follow their vision — but they didn't stop there.

Using visualization and vision boards (such as a bulletin board with pictures on it) gets results for a surprising number of entrepreneurs.

  • 63 percent of small business owners believe visualizing helps them map out and develop business plans.
  • 82 percent of small business owners who’ve used a vision board since startup say they have accomplished more than half their goals so far.
  • 76 percent of small business owners who’ve used vision boards and images to create their companies say their businesses are where they envisioned them.

Perhaps not surprisingly, since they've grown up with camera phones and selfies, Millennial entrepreneurs are more likely than other age groups to use vision boards when starting a business (59 percent) and developing business plans (89 percent).

In addition, 35 percent of small business owners use visuals to train their employees. Of those, 78 percent believe using visuals gives all or most of their workforce an accurate sense of the business’s goals and where the owner wants the business to be in the next five years.

The survey says imagining their financial and other goals makes people more confident about their abilities to achieve those goals. Respondents who keep photos, images, or vision boards to remind them of their goals are nearly twice as confident about their ability to achieve those goals as those who don't use visuals (59 percent vs. 31 percent).

Why do visualizations and vision boards work so well?

“Images connect us more immediately and emotionally to our personal and financial goals, and our setting and achieving them,” says Dr. Barbara Nusbaum, the psychologist who partnered with TD Bank to analyze the results of the study. “[Images] help us in our thinking and moving toward these goals.”

Want to create your vision board? Get a large piece of poster board or a bulletin board that will fit in a space where you can look at it every day. Gather magazines, personal photos, scissors, and glue or pushpins. Give yourself an hour or two of uninterrupted quiet to look through the images and select those that resonate with you. There aren't any rules about creating a vision board — the point is to gather images that inspire you, whether that's a red Ferrari, a house overlooking the beach, or a rising sun. You can also gather words and phrases that remind you of your goals.

Experts say vision boards work because looking at images over and over reminds us of our goals and serves as an affirmation. Put your vision board in a place where it stands out and commands attention instead of getting lost in clutter.

Does cutting and pasting photos sound hopelessly old-fashioned? You can also create vision boards using apps or on Pinterest. The advantage of these methods: You can take your vision board wherever you go. The disadvantage: You'll have to remind yourself to look at it during the day. I prefer an “off-line” vision board myself, but the method doesn't matter as long as it works for you. Check out this list of 10 vision board apps, and this Pinterest page with vision board samples.

Another resource that can help your business succeed both offline and online is SCORE. Visit to get matched with a mentor who can help you achieve your vision by offering advice and consulting online or off.

About the author
Rieva Lesonsky
Rieva Lesonsky is president and CEO of GrowBiz Media, a custom content and media company focusing on small business and entrepreneurship, and the blog
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Funded, in part, through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

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