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Small Business Owners Optimistic—But Facing Risks
by Rieva Lesonsky
May 6, 2022
Optimistic partners browsing laptop in contemporary room

U.S. small and midsized business owners are feeling optimistic—and with good reason. Seventy-two percent of those polled in The Hiscox DNA of an Entrepreneur survey report their companies’ top-line revenues increased over the past year. That's the highest percentage of any country in this annual global survey. But while small business owners in the United States believe their future is bright, they are also facing some challenges that could put their businesses at risk.

Here's a closer look at what the survey uncovered.

Spreading themselves too thin?

Small business owners in the survey aren’t letting the day-to-day challenges of entrepreneurship slow them down. 26 percent of respondents own more than one business. Of those, 36 percent expect to develop a new product in the coming year.

Many entrepreneurs are idea people, and they love the excitement of launching something new. It’s great if you can maintain two businesses and give both of them the time and energy they deserve. Just make sure you don’t fall into the trap of getting seduced by the “shiny new thing” and ignoring your original business to focus on the new one.

Men are optimistic, women not so much

More than half of men in the survey (51 percent) say they feel better off in terms of their financial situations than the same time one year ago. However, only 40 percent of women feel their financial situations have improved in that time.

There is a similar discrepancy between older and younger entrepreneurs. Nearly three out of five (58 percent) small business owners under age 40 feel better off now than they were last year. However, for entrepreneurs over age 50, that figure drops to 35 percent.

If you’re feeling pessimistic about your financial situation, do a reality check. The report notes that younger business owners, who are more likely to have started their businesses since the Great Recession, are more likely to feel positive about their finances. In contrast, older business owners whose companies suffered during the Great Recession may find their sense of optimism permanently affected. Are things as negative as you think they are, or are you just comparing them to the past? Don’t put your head in the sand, but do keep moving forward.

Too many eggs in one basket?

Here’s a scary stat: 17 percent of U.S. small business owners admit relying on their biggest customer for more than half their annual revenue. What would happen to those entrepreneurs if they lost that big account?

The average small business says their biggest customer accounts for 27 percent of revenue—which is still a pretty hefty figure. Few of us could weather losing more than one-fourth of our revenue. If your business is overly reliant on one big customer, take some steps now to protect yourself. Don’t become complacent—you never know when your contact at a big customer will move on or the customer will cut its budget. No matter how busy you are servicing that big account, make time to actively develop new business and reach out to new prospects. It could mean the difference between life and death for your business.

Under attack

Some 16 percent of survey respondents say their businesses have been victims of a cyberattack; of those, 61 percent say the attack resulted in “a serious loss” to the business. However, just 10 percent of small businesses in the survey have insurance protecting their businesses against data breaches, data loss, or cyberattacks.

I’m surprised that only 16 percent of respondents have been hit by cybercrime. I am even more shocked that so few business owners have insurance to protect against this risk. Cyber insurance is widely available today, and with big and small businesses alike increasingly vulnerable to hackers, purchasing this insurance is a no-brainer.

Beyond bank financing

When it comes to financing their businesses, SMB owners in the survey are going beyond traditional bank loans. Fourteen percent have gotten financing from family and friends, 11 percent have raised money from equity investors, and 10 percent turned to crowdsource to help finance their businesses.

However, some business owners in the survey are using somewhat risky methods to finance their companies. Almost one-fourth (23 percent) have borrowed money for their business using a credit card, and 9 percent have raised money by remortgaging their homes. While some business owners do successfully employ these financing methods, you should think long and hard before putting your home or your credit rating on the line. Yes, entrepreneurs are risk-takers, but that doesn't mean taking foolish risks.

Do you need help with financing for your business, cybersecurity, or diversifying your customer base? The business experts at SCORE can help with all that and more.

About the author
Rieva Lesonsky
Rieva Lesonsky is president and CEO of GrowBiz Media, a custom content and media company focusing on small business and entrepreneurship, and the blog
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