How To Use An Email Template
Email design is vital to your email marketing campaigns. Two out of three people would prefer to read an email with a gorgeous design compared to something more straightforward. Additionally, four out of five people will immediately delete an email if it isn't rendered correctly on their smartphone.
When your emails are designed in an aesthetically pleasing way, it can help boost subscribers, create more sales, and ensure a higher click-through rate. One half of that is creating compelling content for the email, but the other half is having a design that stands out. That's why email templates are such an excellent option.
The Fundamentals of Email Marketing
Email marketing is a way of distributing promotional messages through email to a specific target audience. This type of marketing can be used to improve brand recognition, boost sales, and create customer loyalty. No matter how many other digital marketing channels are available, email marketing is a dominating force that lets you contact and engage with the audience you want.
One perk of email marketing is that it doesn't cost much. Without making a considerable investment companies can reach a broad audience. You gain access to quality prospects inboxes while avoiding many of the costs associated with other advertising methods. It's a smart option for connecting with a target audience, growing a business, and identifying new customers.
What to Know About Email Templates
In simple terms, an email template is an HTML file that is built to run an email campaign. The best templates offer the option to copy and paste content into the file while rendering on desktop computers, laptops, mobile phones, and tablets. A single template can be used several times with multiple campaigns and unique content.
The act of using an email template can completely change your email production process. It also offers a ton of benefits, which we'll talk about below.
1. Ability to Create Personalized Content Through Targeted Messages
When you use email templates, you can customize the content you send out. For instance, a message could have the recipient's name in the subject. This is known to offer a higher click-through rate than emails that do not use this tip. The more your emails are opened, the more people learn about your business, and the more you get to know about your audience. This gives you insight into their problems and needs to develop stronger relationships.
2. Businesses Can Save Precious Time Using Email Templates
Many people who work in marketing spend hours and hours every week on design and content. An email campaign can take even more time since it requires testing, approval, and other processes. When you choose to use an email template, all of that time can be used for other.
With an email template, you take your content and place it into the template. There's no longer a need to design a new email template every time you come up with a new campaign. All the time that's saved can be used on producing content and handling other important tasks. It's a win-win solution for any business.
3. An Easier Way to Track Campaign Metrics
One of the best things about email marketing is that it lets you see how effective a campaign is in seconds. Your email campaign metrics are crucial to see how different emails do. With different sample templates, you can track things like your open rate. The Click-through rate is also essential because it lets you know how many people interact with your email's links.
With email templates, you can see forwarding and unsubscribe rates, as well as conversion rates. This lets you know if users are sharing your emails or removing you from their contacts. It's up to you what you want to track; the critical thing is using a great template and tracking things that matter to you.
4. Email Templates Help You Stay Consistent
Being consistent with your branding not only offers the best experience to subscribers, but can also make them stay loyal to you. Many people have run into branded content that is disappointing, and often they aren't going to give the company a second chance.
With an email template, your brand can be built right in with everything from your logo to your colors and your design aesthetic included. This results in a consistent, positive experience that subscribers will want to interact with over and over.
How to Get Started with Email Templates
When you're ready to start using email templates, the first step is deciding your campaign's goals. Whether you're trying to drive engagement or promote an event, an email template can help you deliver the right communication. Regardless of the templates you choose, using one can help drop the time it takes to run a campaign. Give it a shot and see how it works for you.
Copyright © 2023 SCORE Association, SCORE.org
Funded, in part, through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.