

One of the biggest mistakes many make in marketing (myself included) is looking at pricing as an analytical exercise. Often pricing strategies are decided by creating a spreadsheet of competitors, what they charge and what is included in that charge. Another sheet is developed listing the costs of producing a product and service. Between these competitor prices (top) and cost data (bottom), a final price is determined. While these data points are helpful, the truth is:
Pricing is really about setting a number to a value exchange – the customer receives your product or service and then pays you the value received.
Jeanne uses her 20 years of marketing know-how to help small business owners reach their goals. Before becoming an entrepreneur, she held a variety of marketing positions with DuPont and General Electric. Jeanne regularly hosts online webinars and workshops in both English and Spanish.
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