

When was the last time you entered a retail store and could not figure out who was the customer and who was the sales person? Or what happens when you are in a restaurant trying to get your waitress/waiter, but all you can do it say “waiter or waitress?”
In effect, the nametag enables the customer (or patient, in the case of a doctor’s office) to quickly establish a more meaningful and positive relationship with the service person that can only lead to better things for both parties (i.e.: better service in the restaurant, more favorable selling situation).
For some reason, many organizations that deal with the public overlook this meaningful “marketing” tool, that costs virtually nothing and will pay rewards to both the customer and the company several times a day.
Nametags also can reinforce the name and slogan of the establishment if they are properly configured, which is essentially free advertising that will get many views on each customer visit.
Another benefit of nametags is they are an excellent way to separate management from the working staff of any type of establishment. This is a positive element for both the customer and the manager and can help with the overall effective management of the store, restaurant, gas station, bank or almost any type of establishment where there is meaningful interaction between the customer store personnel.
In summary, nametags are a very inexpensive, simple tool that can be used to improve customer relationships which can only help build business over time.
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