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How Entrepreneurs Over 50 Are Making Their Mark
by Rieva Lesonsky
May 24, 2022

At an age when you might expect their thoughts to be turning toward retirement, Americans age 50 and up are far from slowing down. Instead, as the growing number of entrepreneurs over 50 shows, they’re embracing business ownership eagerly.

That’s the conclusion of the State of Small Business, a survey of over 2,600 entrepreneurs and small business owners recently published by Guidant Financial.  (Although the survey referred to people over 50 as baby boomers, the boomers are currently age 54 to 72, so that term isn’t quite accurate.)

Entrepreneurs over 50 are harnessing their sizable professional networks, decades of experience, and financial assets to start and grow their businesses. Instead of winding down, they’re just getting started.

Here’s a closer look at these older entrepreneurs.

Meet the entrepreneurs over 50

This is not a small cohort, by any means. More than half (54%) of America's small business owners are over 50. Specifically, 33% of U.S. small business owners are between 50 and 59 years old; 17% are 60 to 69 years old, and 4% are 70 and up. Men account for three-fourths of small business owners over 50.

The most popular states for business owners age 50 and up are:

  1. California
  2. Florida
  3. Texas
  4. New York
  5. North Carolina

What industries attract over-50 business owners? The most popular industries are business services, food and restaurant businesses, retail businesses, health and fitness businesses, and automotive businesses.

Pursuing their passions

After the Great Recession, conventional wisdom had it that people 50 and older who got laid off would start businesses out of necessity. However, Guidant reports this is no longer the case. The majority (42%) of entrepreneurs over 50 say they launched their businesses because they wanted to pursue their passion.

In addition, 36% started a business because “the opportunity presented itself,” and 22% did so because they were unhappy working in corporate America. People who started businesses after losing their jobs accounted for just 15% of entrepreneurs over 50.

Positive outlook

Most of the older entrepreneurs Guidant surveyed don’t have huge businesses. Almost one-third are solopreneurs, while 42% have two to five employees; 12% have six to 10 employees.

However, small size isn’t cramping their plans for big growth. Almost two-thirds (64%) of entrepreneurs over age 50 say they plan to expand their current businesses, while only 6% are even thinking about selling them.

Speaking of success, 67% of business owners over 50 report their companies are making a profit. But there are other measures of success: 76% say that on a scale of 1 to 10, their happiness level is 8 or above.

How they did it

About 14% of 50-plus entrepreneurs in the survey got started by buying franchises, while 86% launched or purchased independent businesses. The most popular method of financing their startups was cash, used by more than 50% of the entrepreneurs surveyed. Other popular financing methods included friends and family, getting a business line of credit, and obtaining an unsecured loan.

However, entrepreneurs over 50 also report using their 401(k) plans to finance their businesses. More than one-fourth used this method, which is about twice the national average compared to entrepreneurs overall.

The Rollovers for Business Start-ups (ROBS) business financing option allows people to finance a startup with money from their retirement accounts, such as 401(k) plans or IRAs. Older entrepreneurs are more likely than younger ones to have enough money in their accounts to take advantage of this method.

While business owners who used other types of financing to get started spent an average of $50,000 on their startups, those who used ROBS financing spent between $100,000 and $175,000. This is one situation where being over 50 is an advantage.

Speaking of capital, almost half of entrepreneurs over 50 say if they had extra money, they would invest in expansion. Some 45% would use the money for marketing and advertising, 44% for equipment, 28% for staff, and 23% to invest in technology.

Starting over

Not all of those in the survey were current business owners. The survey also included people age 50 and up who want to start businesses. For these would-be “encore entrepreneurs,” finding financing is the biggest hurdle. Most say they need about $100,000 to start their businesses, and 61% are struggling to find financing.

Part of the problem could be that 46% don't know enough about financing options to get started. In addition, 40% haven't yet identified the right opportunity, 20% aren't sure how to get started and 13% lack a support system.

  • Haven’t identified the right opportunity: 40%
  • Not sure where to get started: 28%
  • Not ready to leave job yet: 14%
  • Lack of support system: 13%

Whether your business is expanding or just getting started, if you need a support system, check out SCORE. Their experienced business mentors can help you with everything from writing a business plan and finding financing to marketing your business and hiring employees. No matter how old you are, SCORE can give your business you edge you need to succeed.

About the author
Rieva Lesonsky
Rieva Lesonsky is president and CEO of GrowBiz Media, a custom content and media company focusing on small business and entrepreneurship, and the blog
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1165 Herndon Parkway, Suite 100
Herndon, VA 20170

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