

The end of the calendar year (and the beginning of the winter season) is a good time for reflection, introspection -- and celebration. A pictorial representation of your company’s history can help capture where you have gone and events and people who have been important in that journey.
Below is a picture of a Horizontal History. This format can be used to note the start and stop dates of employees or significant client projects or products/services. Note: The Wait but Why blog is a great place to be inspired by looking at issues in a fun, different and thought-provoking way.
Or you can look at your history as a series of blocks representing days or weeks like below. The beauty of looking at this view is you can visually capture the big picture and think about how you might want to balance the mix going forward. You can get one HERE.
Or you can create a traditional timeline like this:
Or with an arch to show upward movement--especially if you are an innovation company.
The beauty of looking back on the past is getting to the “Why” of your business. A company timeline helps your customers, employees, partners and even yourself reflect on why this company was created and what makes it different.
Jeanne uses her 20 years of marketing know-how to help small business owners reach their goals. Before becoming an entrepreneur, she held a variety of marketing positions with DuPont and General Electric. Jeanne regularly hosts online webinars and workshops in both English and Spanish.
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