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9 Mind-Blowing Facts about Chatbot Marketing
by Jennene Biggins
June 22, 2023
User engages with chatbot on phone

Have you ever considered setting up a chatbot for your business? Messenger bots are not just a new trend, they could be your new best friends when it comes to marketing.

A chatbot is a computer program designed to stimulate conversation with human users over the internet.

Chatbots are messenger applications that use text and video to deliver responses to human inquiries. They are used to provide your Facebook Messenger or website visitors with an engaging experience and to help you increase your website conversions via automated tasks.

As these Artificial Intelligence (AI) powered machines are gaining more and more attention, embracing chatbot technology will help you stay ahead of your competitors in the same niche.

So, what makes Facebook and website chatbots so effective? Keep reading to find out why this new method of marketing is so exciting.

1. A chatbot campaign has a 98% open rate

An email marketing campaign or an ad may go unnoticed. However, it's highly unlikely that a messenger notification won't get opened! If you're looking to attract more customers, a Facebook or website chatbot campaign is the best way to get your offer in front of your leads!

2. Chatbots keep consumers engaged with your brand

The more you engage with your fans, the more likely you'll boost your sales. In other words, a chatbot can help prevent your followers from forgetting about your brand. For example, your chatbot can direct your prospects and customers to specific products/services on your website based on their answers to preformatted questions. Initially, the fastest way to determine content for your chatbot is to review your frequently asked questions (FAQs). The FAQs can engage your online visitors with answers to their questions and offer the ability for human interaction via a “call now” option.

3. Chatbots can inform, educate and entertain your fans

What better way to build trust with your prospects than by educating them in a fun and friendly way? A chatbot can do that for you, thus helping you nurture your fans and periodically draw their attention back to your brand.

4. A Facebook chatbot can offer your leads a personalized experience

Generic marketing campaigns may not be obsolete, but a chatbot can easily be taught to learn more about your customers and offer them a personalized experience as they interact via chat with your business. You can create automated tasks to qualify leads and place them into “groups” based on their answers and interests.

5. Efficient messenger marketing campaigns can gather and analyze consumer data

No marketing campaign is complete without enough consumer data. A chatbot can obtain crucial customer insights that can help you build better and more efficient marketing campaigns for your business. For example, if you are a realtor that serves the residential and commercial market, each segment has different needs.  The residential buyer is looking for a home in specific neighborhoods with great school districts and other amenities.  The commercial buyer seeks a large facility, with land or optimum location.

6. A messenger bot can attract new leads and identify cold leads

While it's a well-known fact that a messenger bot can attract new leads, did you know that these Artificial Intelligence (AI) powered machines can also un-qualify tire kickers? Messenger marketing comes in handy when it comes to identifying prospects, but it can also be a means of knowing who to avoid, thus preventing you from wasting your time with an ice-cold prospect.

7. Chatbots can identify and solve customer problems within seconds

Offering excellent customer service is definitely going to boost your credibility rate among your fans. As humans, we're only able to deal with one client at a time. A Facebook or website chatbot, on the other hand, can handle multiple requests at once and solve your customer problems in no time.

8. A chatbot can be "taught" to be polite

People usually react based on their emotions, especially if the person in front of them is very rude. A chatbot, however, is a machine and can be taught to be extremely polite and nurture even your most difficult clients.

9. Messenger bots can take care of the most boring tasks, so you won't have to

Last, but definitely not least, chatbots are great at taking over repetitive or boring tasks! If you ever feel overwhelmed by the list of clients you need to reply to, consider setting up a chatbot that can do that for you, so you won't have to! A great example of a chatbot is one that answers your most frequently asked questions (FAQs).

About the author
Jennene Biggins
Jennene Biggins, Principal of J Biggins Consulting brings over 19 years Internet and Social Media Marketing experience to her small business clients who seek to build an online presence for their products and services.
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