Here are some best practices that can help all the Daves out there create engaging content that will leave a memorable impression.

Respect copyrights

Feel free to browse the Web and check out other sites that are similar to what you are going for but DO NOT copy any content, text, images, etc. You want your site to be an original expression of what YOU do.

Keep it brief and to the point:

No need to write War and Peace to explain what you do. The idea is to entice potential customers to contact you so that you can explain in person what makes you different from your competitors. Bulleted points or just a few sentences are enough to accomplish this.

Pictures are worth a thousand words

We’ve all heard this old adage, but on the Web, this has never been truer. No need to hire a professional photographer. The typical smartphone usually has a powerful enough camera to handle most image needs.

In Dave’s case, a few “before and after” pictures of some of his remodel or home building jobs could make a big impact on website visitors.

Create calls to action

Phrases like “Call for a free home building consultation” will urge customers to take the next step in contacting Dave to prove he’s the right guy for the job. Aim for a call to action on every page of your site.

Craft compelling headlines

Just like a newspaper, each page of your site should have a headline that draws the customer in and prompts them to continue reading. Here are some examples of effective headlines:

  • Family-Owned and Operated
  • Serving NYC since 1945
  • Award-Winning Products & Services

Or, for Dave’s website:

  • Voted Best New Homebuilder of 2014

Following these simple guidelines will help Dave and other entrepreneurs create an online presence that propels them toward small business success.


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