Why do you need to develop an online brand?

Accessibility

Your actual store might close its doors at 5 p.m., but a website is open 24/7 to showcase your products and services, contact information, store hours and more.

Branding

In today’s competitive marketplace, you need a strong brand to stand out. That means you need to be online with everybody else. A website, social media profiles and other web-based efforts will help you raise brand awareness, establish credibility and develop a loyal — and growing — customer base.

Establish Credibility

People want to do business with people they trust. Today’s consumers generally put more faith in businesses with a professional online brand. It’s a fact: the Internet is a popular, flexible and cost-effective platform for building credibility and trust.

Connect with Customers and Prospects

Can you consistently interact with current customers and reach out to prospects without breaking the bank? With the Internet, the possibilities for engaging with your target audience — on a global scale — are endless.

Generate Sales Leads

A well-planned online brand can function as a lead-generating machine. Increase your customer base with a website, social media profiles, contact forms and email marketing campaigns.

Have a question about this branding? Connect with a SCORE mentor online or in your community today!

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