Readers who do not yet have the advantage of knowing you will judge you by your writing. Pay some attention to what you say and how you say it. What follows is a sample cover letter for a bank loan request. Note how much information is packed into a short letter, and that it focuses on what a banker would most want to know.
Write as you would speak, but just a little more formally. Avoid slang and contractions. Do not try to make it too fancy. Start with a list of the main points you need to get across; then start explaining them. Use only the three basic tenses, past, present, and future. Refer to your business by its name, or "it". Thus, Contoso, Ltd. was formed in 1996 etc., is now called Adventure Works. Use "I" or "we" only when referring to the actions of the individual owners. Write in the active voice and in short sentences.
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