Whether you’re just getting started in social media or looking to refine your strategy, these social media tips will help you get the biggest bang for your buck (and time). Know what the 80/20 rule is? Want to find out how to get started with content marketing? Tune in to these tips to find out.

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As the work force evolved and her long-time clients retired, Kennedy’s methods of marketing her business and prospecting for clients were slowly becoming obsolete.

Click here to learn how SCORE mentor Margaret (Peg) Corwin helped Kennedy reinvent her business and learn the ropes of online marketing. 

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Content Creation Made Easy

John O’Keefe’s Center for Peak Performance uses a proprietary coaching and training system to help business executives, salespeople, entrepreneurs, athletes and others eliminate mental roadblocks and develop habits that lead to success. 

Click here to learn the suggested tips John took to take his networking to the next level, and helped him be more selective in targeting clients.

 

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Although Leslie Taylor, owner of Buffalo Creative Group had 15 years of experience in multimedia design, including Web and print work, she needed help finding clients after being in the corporate world for so long. In August 2013 she began meeting with SCORE mentors Maxwell E. Ellis, a former advertising executive and ad agency owner, and attorney Fred Witherby.

Click here to learn how Buffalo Creative Group has obtained steady clients and is on track to meet sales goals for 2014

 

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Use the 80/20 social media ratio

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Use social media to tell the story of your brand. Make your story memorable (and shareable) by have a hero, a goal, an obstacle, a mentor and a moral. “I didn’t want to be a freelancer at the whims of others anymore,” says SCORE client Tasha Oldham. “I wanted to create my own life, but I didn’t see anyone [in film and television] creating the life I wanted.” In 2010 she launched My Story, Inc., which creates evocative, documentary-style films that help clients ranging from small businesses to Fortune 500 companies tell their stories and connect with customers emotionally.

Click here to learn how My Story, Inc. doubled sales annually with effective business strategies.
 

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