Each month, we will post new marketing tips and case studies here. Check back often to learn more as we celebrate you this entire year.
In 2011, Integrated Marketing Werx founder Kathy Swanson knew the recession was ending and corporations were ready to spend on marketing again. To grab her share of those clients, she needed to rejuvenate her customer base and reposition her business. “I needed the assistance of others to take my game to the next level,” says Swanson.
Click here to learn how they will take their business to the next level.
Dog Is Good’s designs were immediately popular, and to meet increasing demand, the couple broadened their distribution to retail stores. However, they needed guidance in how to market their growing business. In 2009, Gila met SCORE Mentor Tom Patty at a local networking event, and he began mentoring the Kurtzes.
Click here to learn how they dealt with the increasing demand.
Mitch-Stuart Inc. successfully rode out economic downturns and rough periods in the travel industry, achieving milestones such as raising over $1 billion for thousands of charities. Still, in early 2013, owners Paskow and Cohen were looking for a way to grow their 20-year-old company even more, and diversify their target market.
Click here to learn how Mitch-Stuart Inc. used online marketing and SEO to reach their goals!
During the Great Recession in 2009, Angela and Eric Jones, owners of ViArch Integrated Solutions, Inc., learned about SCORE at an industry conference. Intrigued, Angela attended a free SCORE seminar about financial statements, and found it so helpful she began taking more seminars and eventually sought one-on-one mentoring. Despite the couple’s strong technical and educational backgrounds they knew they had much to learn about running a business. The Joneses were seeking help developing a strong marketing message to attract more clients.
Click here to learn how ViArch Integrated Solutions, Inc. fine tuned their marketing message to double their sales!