Below are my Top 5 Questions to ask yourself when choosing your business card design.
1. Do you have a photo or logo to upload?
Many times customers have a logo for their business that they want to build a card around, or they need a design that has plenty of room for a product or head shot. On the left side of our business card gallery, you’ll find a “Has Logo/Photo area” check box. This will narrow down the options to only those that will work with a photo or logo.
2. How would you describe the style of your business?
Are you retro, preppy, bold and brash, fun? When we design cards, we often think about the style of a particular business first and design a card specifically for that purpose. To sort by style, use the Styles and Themes menu on the left of our gallery. Try starting with a broader term like “Modern” or “Conservative” and narrow down from there.
3. How will your audience see your business card?
Will you hand it out face-to-face? Will it be tacked up on a corkboard or in a stack of competitor cards? Will you be including a business card with a product purchase or attached to an invoice? Knowing the context of how your cards will be received may help you decide how bold you need to be with imagery and color. For example, if you work in construction and trade and need people to be able to spot your card in a pile, choose bright colors and a large industry-related image to stand out.
4. What is the most important piece of information to convey on your card?
Business cards are small, and people often make the mistake of cramming too much information onto a 3.5×2 inch rectangle. Decide ahead of time which piece of information should be the hero on the card. For example, a current trend in business card design is to make your name the most important and largest design element on the card.
5. How much of a statement do you want to make?
I always design business cards to help customers get the most bang for their buck, but sometimes you need to go the extra mile to show that your business is really something to value and put trust in. In that case, choosing a brilliant finish like spot gloss or metallic, or upgrading paper to signature or even ultra thick may do the trick.