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I can help struggling manufacturing businesses become more profitable through careful evaluation of their product portfolios, marketing and pricing strategies and overall competitive advantages and weaknesses. I enjoy working with businesses that are struggling - helping them identify the cores issues and then create a winning strategy to turn the business from one that is struggling to one that is growing profitably. My bias is to first collect data to understand where the money is being made (and lost) and why/ how customers are making their buying decisions. While I like analyzing data I enjoy teaching people how to analyze the data even more. Not just how the analysis is done but why they need to do the analysis. Once the data has been collected and analyzed setting the path forward almost always becomes very clear. AREAS OF EXPERTISE Business Analysis Strategy Development and Implementation Product Development Product Management Profit and Loss assessment Channel Management (distribution businesses) Sales and Marketing Strategy INDUSTRY EXPERIENCE Manufacturing Distribution Franchising