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V.S. Schroeder
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Meeting Preference: Email, Phone, Video

Languages: English

How I Can Help You

I grew up in a many-generations entrepreneurial family and was expected to be a significant contributor to the family business while still in grade school. Family conversations at the dinner table often revolved around business decisions. We also had a lot of fun together, lived a pretty adventurous life, and created wonderful bonds. As an entrepreneur myself I went from a background in animation to becoming one of the world's first web developers and UNIX system administrators, starting my own company and then entering one of the first digital ad agencys as a tech director.

Trust your unconventional path! I've worked in businesses of all sizes, including a Fortune 100 corporation where I helped pioneer information architecture, online user experience, performance metrics and brand.

If you're just starting out, or have a business that needs fine tuning, we'll do a check to ensure your target markets are the right ones, your expenses are inline, you've got the right advice from the right professionals, you're not spending on the wrong type of marketing or advertising but on the parts that will deliver ROI. Some of the other work possible together: developing concrete financial goals (which drives smart decisions), truly understanding the cost of running your business, choosing and growing into the right business structure, how to evergreen sales efforts when you don't love sales, determining how to spend profits in order to create security and growth, and ensuring your products, services and pricing support all the above.

If entrepreneurship includes working for someone else while you build your dream, we make that part of plan.

I'll be your primary mentor, but there is nation-wide expertise available to help get the information you need, and I'll help you access that. If you're working with other consultants from other organizations, I'm happy to cross-reference with them as well. Every business owner needs a board of advisors, we can help you start yours.

Areas of Expertise

  • Advertising
  • Branding
  • Budgeting
  • Business Plan
  • Digital Marketing
  • Ecommerce
  • Intellectual Property
  • Marketing
  • Marketing Strategy
  • Product Development
  • Social Media
  • Software & Applications
  • Strategy Development
  • Technology
  • Websites

Industry Experience

  • Advertising, Design, & Marketing
  • Architecture, Engineering, & Related Services
  • Fine Arts, Artisan, & Craft Work
  • Media & Publishing
  • Public Relations & Communications
  • Travel, Hospitality, & Tourism
  • Website Development
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712 H St NE PMB 98848
Washington, DC 20002
1-800-634-0245

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Funded, in part, through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

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