Social Media can have a huge impact not only on your business but your brand. This workshop gives a different perspective to our Basic Social Media workshop. Rest assured your customers are talking to your brand on social media. But are you listening? Social media platforms like Facebook, Instagram, LinkedIn, Twitter, Pinterest, and YouTube offer an opportunity to learn from your customers, prospects, and even competitors. Social platforms also offer you a cost-effective channel for market research, generating awareness, and providing customer support. In his 2-hour workshop, Anvil Media President & Founder, Kent Lewis, will outline 5 Benefits of Social Media Marketing and 10 Essential Social Media Strategies that will help you formulate and refine a social media program for your business. He will provide real-world case studies, best practices, and additional resources, including touching on the latest platforms like TikTok, channels like podcasting, strategies like influencer marketing, and best practices. Lastly, Lewis will host a clinic; reviewing attendee social media presences and provide real-time feedback to make social media work more effectively for your business. Please Note: This Social Media workshop is specifically designed for businesses that are currently using social media but need to increase the effectiveness of using the various platforms to increase business and profitability.