
Think PR is fluffy or a nice-to-have? Think again. In this action-packed session, founder and serial entrepreneur David Niu shares real-world lessons (including early failures and later wins) on how startups can land PR hits without a PR budget. David highlights how earned media is one of the most underutilized weapons in an early-stage startup's go-to-market strategy. He’ll show you how to:
- How to pitch like a reporter, not a marketer
- Brainstorm story angles that journalists actually respond to
- Participate in a live crowdsourced brainstorm to create pitches for live audience members.
- This is PR