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Ever try to build a house or a business using only one tool? Nearly impossible and you certainly won't get very far. That's why smart builders have a toolbox filled with specialty tools. Marketing is the same way. There are 41 different channels to promote your business (and hint, hint... social media is only one!).

So, how do you decide? Why not let your customer decide? Why not look at your business from your customer's, "point of view"? Ask, "who are you?", "why are you different?", "why are you better?", "what's your story?", and "who needs to hear it?". 

Most of all learn how, when, and where do you tell them?

Attend this workshop to dive into marketing from your customer's point of view. 

Presenter: Sheila Neisler, Catalyst, SCORE Pinellas County