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Marketing your product or service can make the difference as to whether or not your business succeeds.
You'll learn about:
- Creating a marketing plan
- Identifying your target market through market research, competitive analysis, and SWOT (strength, weakness, opportunity, and threat) analysis
- Assessing the 4 P's (product, place, price, and promotion) of your marketing mix
- Reviewing the basics for successful selling - turning prospects into sales
The workshop is presented by SCORE volunteer Leslie Waller.
You'll receive confirmation and reminder emails from SCORE Philadelphia with the Zoom meeting link. Please be sure to add "contact.scorephiladelphia@gmail.com" to your contact list.
Leslie Waller was named Vice President of Marketing Innovation & Enterprise Marketing Excellence, in November 2022.
She holds the strategic responsibility for building and executing Campbell Soup Company’s multi-year innovation pipeline. In her Enterprise Marketing Excellence capacity, Leslie will create a framework to elevate and codify Marketing capabilities across the enterprise.
Previously, she led global snacking brands at Kraft/Mondelēz for more than a decade, in roles including Global Head of Trident Gum, where she was responsible for brand strategy, communications, and
