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Fundamentals of Marketing - 07/24/23
Live Event (online)
Date & Time: July 24, 2023, 6:00pm EDT
Cost: $0.00
Duration: 90 minutes Language: English Register Now
About the event

Marketing your product or service can make the difference as to whether or not your business succeeds.

You'll learn about:

  • Creating a marketing plan
  • Identifying your target market through market research, competitive analysis, and SWOT (strength, weakness, opportunity, and threat) analysis
  • Assessing the 4 P's (product, place, price, and promotion) of your marketing mix
  • Reviewing the basics for successful selling - turning prospects into sales

The workshop is presented by SCORE volunteer Leslie Waller.

You'll receive confirmation and reminder emails from SCORE Philadelphia with the Zoom meeting link. Please be sure to add "" to your contact list.

About the presenters
Leslie Waller
Leslie Waller

Leslie Waller was named Vice President of Marketing Innovation & Enterprise Marketing Excellence, in November 2022.

She holds the strategic responsibility for building and executing Campbell Soup Company’s multi-year innovation pipeline.  In her Enterprise Marketing Excellence capacity, Leslie will create a framework to elevate and codify Marketing capabilities across the enterprise.

Previously, she led global snacking brands at Kraft/Mondelēz for more than a decade, in roles including Global Head of Trident Gum, where she was responsible for brand strategy, communications, and

Read Leslie's full bio
105 N 22nd St.
Philadelphia, PA 19103
(215) 231-9880

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Funded, in part, through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

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