Gift cards have the power to increase the total number of customers and the amount each customer spends on products and services.
Identify whether gift cards are the right approach for your company and how best to use them by reviewing:
- The latest methods that are working well today
- The benefits of gift cards for the recipient, the shopper and your business
- Examples of current marketing promotions
- Techniques used by national chains and big boxes
- The accounting differences of purchased and promotional gift cards
- Gift cards as coupon replacement or as the sales discount