I help business owners get clear about who they are, what they offer, and how to grow their sales. That includes clarifying your brand story — the simple message that helps customers understand why they should choose you. Whether you’re starting out or ready to grow, we build a practical plan you can execute with confidence.

I spent more than 30 years in sales leadership at Hasbro, working with partners like Amazon and Costco and helping grow brands such as Mr. Potato Head, Star Wars, Pokémon, and Iron Man. I learned that customers don’t just buy products — they buy trust and a clear story. Even superheroes need one.

Since 2014, I’ve mentored entrepreneurs through SCORE, supporting owners from many backgrounds and industries. My approach is steady, practical, and focused on results.

Clear story. Strong sales. Sustainable growth.