Giving referral partners clarity on who you serve will keep you top of mind when they are in front of your ICP. The more specific the better chance of them identifying and introducing you.

Presented by Susan Cashion.

Susan Cashion is the President of Growth Wise Consulting and a Fractional Chief Revenue Officer. She empowers Small to Mid-Sized Business owners of B2B companies to overcome stalled revenue and scale by aligning people, culture, and sales strategy for long-term growth. As a licensed Sales Consultant with SalesXceleration, the global leader in sales consulting, Susan implements a proven Sales Operating System that builds strong teams, healthy cultures, and sustainable growth—averaging 32% year-over-year in year one. Known as the voice of reason, Susan brings strategic clarity, disciplined execution, and accountability to the sales organization.