What is a Buyer Persona? A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. 

Marketing to everyone the same way doesn’t work anymore. These in-depth personas help us relate to your customers uniquely and as real humans. Buyer personas can help you better understand who your customers are and how to best market to them. 

The goals of this hands-on workshop include developing clear definitions of your typical buyers, a clear sense of the customer journey that customers take, and how to generate marketing strategy to start marketing to the right people.

Presented by Patty Ross. 

Patty Ross has well over 20 years’ experience in marketing and has been in the online space since 1998 where she developed an e-commerce program for a gourmet gift company into a million-dollar business. She has marketing coaching and full-service clients in financial, legal, education, health and beauty, wine, motorsports, e-commerce, coaching, landscape design, CBD/cannabis, restaurants, transportation and logistics, political activism, non-profits and more. Golden State Marketing and her other business, California Wine Marketing, were founded in 2006. 

Patty enjoys speaking on various marketing topics to help business owners understand the importance of marketing their brand online and offline.