We surveyed a variety of marketing professionals and small business owners for their customer segmentation discovery tips. Here are their recommendations on how to define customer segments.
Gain insights from Black entrepreneurs who have grown their businesses from the ground up. SCORE sat down with the founders of four different companies to learn about the truths and intricacies of being a Black business owner in the United States.
SCORE’s latest infographic highlights how consumer trends have shifted and how small businesses can take advantage. Read more
Making the decision to close your business, even temporarily, is never easy. Use this guide to help you make this difficult decision.
Every company ever created started as an idea that inspired other people to join and believe in the cause and over time businesses forget and lose that passion. Read more
Best practices and strategies for small business owners to address D&I issues during these times of unprecedented change, civil unrest, and social upheaval. Read more
Learn about retail trends for the upcoming holiday season and how you can bolster sales and minimize virus transmission in your place of business.
Now that we know more about the impact of Covid, it’s time to prepare for what may come next and manage any risks our businesses face.