Online Workshops

Conducting a Market Analysis
This free online business workshop will help you understand why a market analysis is necessary for your business and provide instruction on how to...
Preparing to Sell: Defining Your Target Market and Aligning Your Sales and Marketing Message
Do you think you know who your ideal client is, and how your product can help them? Many business people have an unnecessarily long sales cycle...
Mobile and Website Conversion: Building Your Business for Clients on the Go
The mobile revolution is in full swing, so it should be no surprise that approximately 28 percent of the visitors to your website are coming...
Why it Pays to Be Likeable - 7 Simple Social Media Concepts To Drive Results
Today's consumers demand more from businesses everywhere, making principles like responsiveness, delivering valuable, authenticity, and...
Naming and Trademarking: Creating Your Brand's First Impression
Establish a Name, Protect its Trademark Naming is widely thought to be a purely creative process where people drink coffee and brainstorm....
Should You Spend Your Time and Money on Facebook? Five Questions to Ask Yourself
Facebook has publicly admitted that organic reach for businesses will fall in 2014. Should you stay on the social site and pay to show up in your...
Social Media Demystified
Many small businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing efforts as...
Online Marketing: An Introduction to Using Online Tactics to Grow Your Business
Groupon has put together a panel of online marketing experts to share strategies that can help you meet your business goals. We'll share...
How to Get Entire Neighborhoods Aware of and Using Your Business - Learn About EDDM
Whether direct mail is currently in your marketing mix, or you’ve never used it before, you won’t want to miss learning about...
Selling Online: 10 Tips to Fill Holiday Shopping Carts
The customer’s shopping experience influences when they purchase and how much they spend, both in person and online. Make sure your...