Skip to main content

Original text

Powered by Google TranslateTranslate
Powered by Google TranslateTranslate
Headshot of Bruce Steven Fisher
Bruce Steven Fisher
Request this Mentor

Meeting Preference: In Person, Phone, Video

Languages: English

How I Can Help You

Bio – Bruce S. Fisher Vice President International—Retired (12/31/12) Bruce Fisher is a highly regarded leader in the swimming pool industry, who had been with the Hayward Pool Products Division of Hayward Industries for approximately 22 years. He joined the company in 1991 as Vice President of Marketing. Since that time, he was promoted to VP of Sales, VP of Sales and Marketing (worldwide), Vice President of Global Marketing and International Sales and most recently, VP International with line responsibility for this segment of Hayward’s business. During his tenure, Fisher led Haywards global expansion via strategic acquisitions and internal growth initiatives. He successfully spearheaded the expansion of Haywards product line, brand, sales organization, and marketing department. He also is credited with introducing an industry-leading dealer relationship marketing program (Totally Hayward) that built partnerships between Hayward and its dealer network around the world. During the three years prior to his retirement, he drove the growth and profitability of Hayward’s International business segment to help offset the decline in the domestic market as a result of the 2008 recession. Fisher has been an active volunteer within The Association of Pool and Spa Professionals (APSP), serving in 2010-11 as Chairman of the Manufacturers Council. In 2012-13, he was asked to be Chairman of the APSP CEO Search Committee due to the pending retirement of the executive in this role and the project was successfully completed in July of 2013. Continuing his service to the Pool and Spa Industry, Fisher was elected to the Board of Directors of the APSP Trade Association in the fall of 2013 as its first outside director and finished his term in November of 2015. He was a member of the Board of Directors of Latham International, owned by Littlejohn, Inc., a private equity company based in Greenwich, Connecticut, from 2011 until July of 2015 at which time the business was sold. In September of 2015, he was re-elected to the Board of Directors of Latham International which is now owned by the private equity firm, Wynnchurch Capital and served until the business was sold in 2018. He became a member of the Board of Directors of World Main (formally Hardware Holdings, Inc. and Howard Berger, Inc.), another Littlejohn, Inc. portfolio company in May of 2013 and served in this role until 2018 when the business was sold. Due to a leadership change, he served as interim CEO from February through May of 2016. Starting in 2019, he has been a member of the Board of Directors of APT, Inc., a start-up swimming pool cleaner equipment company which will introduce their first, innovative product during the first quarter of 2021. Prior to joining Hayward, Fisher was a product manager, VP of Distributor Sales, VP of Marketing of the Residential Division and VP General Manager of the Decorative Lighting Division of Lightolier, a division of Genlyte, now owned by Phillips Lighting. During his lighting career, Fisher served as the Chairman of the Industry Trade Association (volunteer position) and worked closely with the professional staff to raise awareness of good lighting practice in residential and commercial applications. He was also General Manager and COO of The Light Store, a start-up retailer/wholesaler of lighting products and ceiling fans located in Texas and Colorado which grew from one location to 17 under his leadership. Fisher’s initial position upon graduating from college was with JC Penney in their corporate headquarters in NYC where he was in the first group of executive trainees ever hired by the company before assuming other responsibilities during his five year stint with this chain retailer. Fisher earned a bachelors degree from Bowling Green State University in Bowling Green, Ohio. He has served as an executive in residence for the business school at various times since graduating in 1968. He has also been a mentor for student entrepreneurs in the University ‘Hatch’ program for 2015, 2016, and again in 2017. He joined the Northwest New Jersey Chapter 24 of SCORE (sponsored by the SBA) in March of 2013, a volunteer organization that mentors entrepreneurs and small businesses. Elected to the Executive Committee in the 2Q of 2013, he was also Chairperson of the Marketing Committee. He was elected Vice Chairman of the Chapter in September of 2016. He has been an adjunct professor, teaching Strategic Planning, at the graduate business school of NYU for approximately five years in the ‘90’s. Fisher attended the Harvard Business School Executive Management Program for Sales Management in 2000.

Areas of Expertise

  • Business Plan
  • Management & Operations
  • Marketing
  • Product Development

Industry Experience

  • Manufacturing
  • Professional Services
1165 Herndon Parkway, Suite 100
Herndon, VA 20170

Copyright © 2023 SCORE Association,

Funded, in part, through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

In partnership with
Jump back to top