Grow Your Business Using YouTube: Ads, Influencers, Building an Owned Audience
Why YouTube Matters for Small Businesses
- YouTube is the 2nd Largest Search Engine Used by Potential Customers
- Video Builds Trust Quickly
- Works for All Business Stages - Pre-Revenue Through Scaling
How to Win on YouTube
- Speed - Paid advertising
- Credibility - Influencers
- Control - Owned Content
Mistakes to Avoid
- Overspending the Budget - Monetary and Time Commitment
- Chasing Follower Count Instead of Relevance
- Viewing YouTube as Just a Marketing Channel and not as a Strategic Growth Tool
Creating a 30 Day Action Plan for Starting on YouTube
About our instructor
B. Zachary Bennett, the principal behind Reformation Productions, a full service marketing agency located in Gwinnett county, comes with a 20+ year career in marketing and advertising, working to grow major companies like Bank of America, The Limited, Vectren Corporation, TruGreen-ChemLawn, Dick's Sporting Goods, Lowe’s Home Improvement, Campbell's Foods, Gwinnett Medical Center, Victoria’s Secret, St. Vincent's Medical Center, Home Depot, BP, and more.
He has dedicated his time and efforts to educate small business professionals on the way the Straight Line Marketing process has been perfected by Fortune 500 companies and how to apply it to their companies in ways they can afford.
