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Distinctive Bedding

Distinctive Bedding, Ruby Russell

Title / Role: Founder
Location: Reno, Nevada
My successes.

Thirty years ago when Ruby started a clothing store in Santa Maria, California, she used the valuable advice from a SCORE mentor. So when she decided to create Distinctive Bedding, she turned to Northern Nevada SCORE for help. Working with mentors Trish Viveiros and Tom Jablonski, Ruby and Louie did extensive research on manufacturing and selling their bedding products and setting up their business. They’re now developing a second product, a Stayput bedspread with similar benefits to their Stayput sheets. It’s even reversible – a suggestion from Viveiros.

What's great about my mentor?

“Working with SCORE mentors is fabulous. I run ideas by Trish and she has such great insight,” says Ruby. “The mentors are so encouraging and so willing to help in any way they can. They’re a great resource and it’s all free.”

How Did Your Business Get Started?

It’s been called “the most significant advancement in bedding to date.” It’s Stayput bedding and when Ruby Russell invented it two years ago she was solving a potential relationship problem with partner Louie Scheel. “I had enough of Louie’s bad sleeping pattern; he literally destroyed the bed every night. I hated making the bed each morning and with guilt, I would sneak out leaving the bed making to Louie,” said Ruby. “While relaxing in bed one morning I came up with a solution and invented Stayput.” It’s designed to keep your top sheet in place and eases the hassle of making beds in the morning. “One person can make a bed in less than 30 seconds,” said Ruby proudly.  Now she and partner Louie are selling their bedding so everyone can enjoy its benefits.

450 Sinclair St,
Reno, NV 89501
(844) 232-7227

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Funded, in part, through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

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