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I have high level public and private sector experience in marketing, strategy development, brand building and business development.
Most recently I served as Chief of Staff and EVP, State Marketing Strategy at Empire State Development. At ESD I was an advisor to the CEO and EVP’s, oversaw our 10 regional offices, and served as primary liaison with the Governor’s office on high priority projects and policy development. In addition, I was responsible for all aspects of the State’s Tourism program (ILoveNY) and was the State’s lead marketing officer with oversight of a $75million annual budget for New York State marketing initiatives.
Prior to State service I spent 35 + years in the advertising agency business, primarily working with large, global Clients (Procter & Gamble, Coca-Cola, Allied Domecq, Unilever, BAT, Pfizer) on integrated marketing. As my career progressed, I eventually assumed office management responsibility (P&L, business development and staff development) at various agencies (Bates, Ogilvy, GTO, Digitas Health).