Wilton Duo Launches Fitness Fashion Boutique - Heather Borden Herve
In two short years, Maxine Berg and Lindsay Prospect grew their workout apparel business, Jade, from dream to the reality of opening their Darien store. In the process they won loyal customers and evolved from novices to savvy community retailers.
Using their business experience, they did some market research and spent time with the small business counselors at SCORE, who mentored the two women as they developed their business plan. “We really tried to do our research,” Berg said. “We didn’t just want to jump into it, we wanted it to be real and successful.”