Though it was in the 80s in Kansas City a week ago, meteorologist Sara Croke was talking snow. She was in Cincinnati at the North American Snow Conference as part of the American Public Works Association, discussing emergency management and winter maintenance.

Planning for weather is all in a day’s work for Croke, whose company Weather or Not focuses on forecasting weather for schools, municipalities and businesses such as construction companies, utilities and road crews.

“What Weather of Not specializes in is we save money or improve safety for any business that has an outdoor weather threat,” Croke said. “We work to protect the operational budget.”

Croke and her staff of meteorologists work from an office in Shawnee.

“We work to give them the greatest lead time before weather impacts a job site or an event,” Croke said.