What do you want to achieve in 2015 for your small business? The beginning of January is the time for New Year's resolutions, so here are my top 10 resolutions for small business owners and entrepreneurs.
1. Focus on recurring revenue. You may be thrilled to find any source of income, but some types of customers contribute more significantly to your long-term financial well-being. Focus foremost on customers who have the need and capacity to buy from you repeatedly rather than one-off purchasers.
2. Limit your time on social media. Social media can eat up your day even when it's for a business purpose. Establish a time limit —I'd say 30 minutes maximum — schedule it for a specific time each day and then click off and get back to work. To limit your time on social media, schedule your social media posts in advance using a social media management tool. We use Hootsuite (www.hootsuite.com). Others are Buffer (www.bufferapp.com) and TweetDeck (www.tweetdeck.com).
3. Put your electronic devices away. Recent studies have shown that using an electronic light-emitting device (such as a tablet or smartphone) before you go to sleep at night significantly reduces both the quality and quantity of your sleep. You need your rest to be at your best. So if you want to relax before bed, pick up a good old-fashioned print book. (You remember those, don't you?)