Not too long ago, Cheryl Tan had been covering Hampton Roads businesses in her role as a television anchor and reporter.

These days, she's advising them in her role as an entrepreneur.

Tan closed the book on her TV journalism career on May 30 and officially began Cheryl Tan Media LLC the next day. The shift has brought its challenges, but she has yet to be deterred from her goal of helping small business owners enhance their marketability.

"They are excellent at what they do," Tan said about small businesses, "and I help them to be excellent at sharing their message."

The former WAVY-TV 10 reporter is a few months into her consulting business, and she said she has a handful of clients in industries including financial services and real estate.

Her objective is to help them engage current and potential customers, she said, through marketing, branding and storytelling on a variety of platforms, including social media and email.