Starting a new company is an intimidating proposition, and a would-be business-owner's principal concern is cost. Though you may be worried about your cash flow, thorough planning and a careful startup process can help keep your projections on target.

Start small

You may envision growing your company into a large-scale operation one day, but at the very beginning, it's smart to keep things small. The good news? Small is cheap.
Cynthia McCahon, founder and CEO of business-plan software company Enloop says business owners should start with a bit of healthy skepticism.

"A prospective business owner should start planning a small business by simply understanding the potential of the business idea," McCahon told Business News Daily. "What this means is not assuming your idea will be successful."

The best approach is to test your idea in a small, inexpensive way that gives you a good indication of whether customers actually need your product and how much they're willing to pay for it, McCahon said. If the test seems successful, then you can start planning your business based on what you learned.