Dianne Harrison and Cynthia M. Clarke are the founders and owners of Copiosity L.L.C. (copiositygreetings.com), operating out of the nonprofit Pyramid Atlantic Center in Silver Spring, Maryland, where they rent the machinery to produce their products. They went to SCORE for some outside guidance even though their prior experience in marketing, design, and finance had served them well. Harrison and Clarke worked with SCORE mentor Bruce Gitlin, a former CEO of a high-tech firm, to develop the business side of their greeting cards and paper products company. Gitlin guided the founders through the maze of general business operations, says Harrison. “He has advised us about all aspects of financing, investor relations, sales and marketing, human resources, operations, and organizational planning.” That guidance also included assignments and deadlines. “Bruce always sends us tons of information about business planning,” adds Clarke.