SCORE for Generation Y?

Michael O’Malley of Fairfield County SCORE set out looking for ways to haul SCORE into the social media era, and as it turned out it was Generation Y that found him.

As much as a rebounding economy, chapter leader O’Malley chalks up Fairfield County SCORE’s more recent gains to efforts to run ongoing workshops, now numbering more than 100 for the calendar year – with several addressing emerging technologies such as cloud computing and social media.

The chapter has done so with youthful reinforcements one might not expect to see at SCORE. O’Malley noted the additions of two SCORE counselors both in their early 20s, one a former Sikorsky Aircraft Corp. employee now with sister company Otis Elevator, another a woman from Westchester County, N.Y., who contacted O’Malley at the suggestion of her father, who had consulted with SCORE in the past.