In the beginning, Holly Jo Anderson wasn’t altogether sure about starting her own company. “My whole family had businesses,” she says. “I saw how much they work, and it was just not something I wanted to do.”
 
Still, when it came time to leave employment at a Twin Cities marketing agency, encouragement from others prompted her to consider the possibility. In 2001, a Google search led her to a seminar entitled “Going Into Business,” offered by the nonprofit SCORE.
 
Attending that seminar turned out to be a good move for Anderson. Today, she’s the owner of Plymouth-based Veritas Marketing. “[The seminar] was wonderful,” Anderson recalls. “They were completely thorough. I remember just walking out of there at lunch and going, ‘Oh, we can do this.’”
 
With its first chapter opening in Minneapolis in 1964 and now celebrating its 50th anniversary, SCORE (Service Corporation of Retired Executives) has the mission of helping entrepreneurs nationwide start and grow their businesses. To that end it offers workshops and seminars, webinars, business counseling, and the opportunity to be paired with a mentor.