SCORE Association and Verizon Information Services Release Free "How To" Workbook on Internet Marketing

Washington, D.C.—The SCORE Association and Verizon Information Services have formed a national alliance to provide small businesses educational materials on Internet marketing. Together, they have developed How To Really Market on the Internet, a practical guide to email marketing, web identity and web site development and promotion.

How To Really Market on the Internet covers essential components for using the Web as a dynamic marketing channel. Topics covered include: managing email marketing, registering a Web domain name, developing a web site, and promoting a web site. The workbook provides tips on how to choose an ISP, how to decide on a web developer vs. a do-it-yourself approach and key decisions for web sit goal setting. To help determine the strategic nature of a business’s online presence there is a checklist for determining “Where’s Your Online Business Headed?”

According to SCORE CEO Ken Yancey, “Small businesses should be able to use the Internet as a viable business marketing and customer service tool.” Yancey adds, “How To Really Market on the Internet gives entrepreneurs the practical knowledge that they can turn into a powerful Internet presence.”

Free copies of the workbook are available at all of the 389 SCORE chapters nationwide, call 1-800/634-0245 to find a SCORE office near you. Entrepreneurs are encouraged to use the workbooks during SCORE business counseling to help them plan for business.

The SCORE Association was formed in 1964. SCORE is a nonprofit association dedicated to entrepreneur education and the formation, growth and success of small business nationwide. For information about starting or operating a small business, call SCORE for the chapter nearest you. More than 10,500 volunteer members provide individual counseling and business workshops for aspiring entrepreneurs and small business owners. SCORE has assisted nearly 4.5 million Americans with small business counseling. Visit SCORE on the Web at